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There are two well-established strategies for remembering people’s names. The simplest basically involves paying attention. Most of the time our memory for someone’s name fails because we never created an effective memory code for it.

An easy strategy for improving your memory for names

We can dramatically improve our memory for names simply by:

In the education world, fixed mind-set is usually contrasted with growth mind-set. In this context, fixed mind-set refers to students holding the idea that their cognitive abilities, including their intelligence, are set at birth, and they just have to accept their limitations. With a growth mind-set, however, the student recognizes that, although it might be difficult, they can grow their abilities.

A growth mind-set has been associated with a much better approach to learning and improved academic achievement, but new research suggests that this difference has been over-stated.

Humans are the animals that manipulate their cognitive environment.

K. Anders Ericsson, the guru of research into expertise, makes a very convincing case for the absolutely critical importance of what he terms “deliberate practice”, and the minimal role of what is commonly termed “talent”. I have written about this question of talent and also about the principles of expertise. Here I would like to talk briefly about Ericsson’s concept of deliberate practice.

Speed-reading techniques

Like many memory improvement courses, speed-reading programs tend to make inflated claims. Also like memory programs, most speed-reading programs proffer the same advice. In essence, speed-reading techniques involve the following components:

What do we mean by word-finding problems?

Here are some examples:

  • increasing use of circumlocutions rather than specific terms (e.g., "I wonder where the thing that goes here is")
  • use of empty phrases, indefinite terms, and pronouns without antecedents (i.e., referring to something or someone as "it" or "him / her" without first identifying them by name)
  • increased frequency of pauses

These problems are all characteristic of Alzheimer's, but also, to a much lesser extent, of normal aging.

Prevalence of dementia

Dementia is estimated1 to afflict over 35.5 million people worldwide -- this includes nearly 10 million people in Europe, nearly 4.4 million in North America, nearly 7 million in South and Southeast Asia, about 5.5 million in China and East Asia and about 3 million in Latin America.

Michael Gove is reported as saying that ‘Learning facts by rote should be a central part of the school experience’, a philosophy which apparently underpins his shakeup of school exams. Arguing that "memorisation is a necessary precondition of understanding", he believes that exams that require students to memorize quantities of material ‘promote motivation, solidify knowledge, and guarantee standards’.

Find out about the pegword mnemonic

Here are pegwords I've thought up in the Spanish language.

As with the original example, let's try it out with our cranial nerves.

En español, los nervios craneales son:

When considering what will be the most effective strategies for you, don't forget the basic principles of memory:

(1) Repetition repetition repetition

The trick is to find a way of repeating that is interesting to you. This is partly governed by level of difficulty (too easy is boring; too difficult is discouraging). The point is to find an activity (more than one, in fact), which enable you to hold on to your motivation through sufficient repetitions to drive them into your head. Bear in mind, too, the importance of:

(2) Changing context