Human memory is a complex and varied phenomenon, and we could delve into its mysteries every day for a hundred years and still have plenty to talk about. But if I had to pick one factor that was absolutely crucial to the operation of memory, I would pick the deceptively simple concept of similarity. Similarity.
We all think we know what that means. An orange is similar to a mandarin; a zebra is similar to a horse; a cup is similar to a glass; my son is similar to his brother. A car is similar to an elephant.
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