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Autobiographical memory contains the information you have about yourself. It includes several domains:

I was recently asked for advice in the case of increased “brain blocks” — failures to retrieve information that should be readily accessible. This question is, I suspect, of interest to many of my readers, so I thought I would answer it here.

There are many possible causes for an increase in this type of memory failure. These causes fall into three main categories: physical, environmental, and strategic. Let’s deal with the physical first.

Intelligence in a cultural context

One theory of intelligence sees intelligence in terms of adaptiveness. Thus: "What constitutes intelligence depends upon what the situation demands" (Tuddenham 1963). Intelligence in these terms cannot be understood outside of its cultural context. Naturally to us it may seem self-evident that intelligence has to do with analytical and reasoning abilities, but we are perceiving with the sight our culture taught us.

What constitutes proof? How much weight can we put on research results?

I’ve been reporting on memory research for 20 years, and this issue has always been at the back of my mind. Do my readers understand these questions? Do they have the background and training to give the proper amount of weight to these particular research findings? I put in hints and code words (“pilot study”; “this study confirms”; “adds to the evidence”; “conclusive”; and so on), but are these enough?

So here is the article I’ve always meant to write.

Difficulty in remembering people’s names is one of the most common memory tasks that people wish to be better at. And the reason for this is not that their memory is poor, but because it is so embarrassing when their memory lets them down.

This isn’t just an issue at a personal level. It’s a particular issue for anyone who has to deal with a lot of people, many of whom they will see at infrequent intervals. Nothing makes a person — a client, a customer, a student — feel more valued than being remembered.

I have spoken before, here on the website and in my books, about the importance of setting specific goals and articulating your specific needs. Improving your memory is not a single task, because memory is not a single thing. And as I have discussed when talking about the benefits of ‘brain games’ and ‘brain training’, which are so popular now, there is only a little evidence that we can achieve general across-the-board improvement in our cognitive abilities.

I recently read an interesting article in the Smithsonian about procrastination and why it’s good for you. Frank Partnoy, author of a new book on the subject, pointed out that procrastination only began to be regarded as a bad thing by the Puritans — earlier (among the Greeks and Romans, for example), it was regarded more as a sign of wisdom.

Most mnemonic strategies are based on imagery. There is no doubt that imagery can be an effective tool, but there is nothing particularly special about imagery. The advantage of imagery is that it provides an easy way of connecting information that is not otherwise readily connected. However, providing verbal links can be equally effective.

A Scientific American article talks about a finding that refines a widely-reported association between self-regulation and academic achievement. This association relates to the famous ‘marshmallow test’, in which young children were left alone with a marshmallow, having been told that if they could hold off eating it until the researcher returns, they would get two marshmallows.

To use a strategy effectively, you need to understand why it works, how it works, when it works and when it doesn’t.

For example, all students take notes — not everyone knows how to do it well. Research into the effectiveness of note-taking has found — surprise, surprise — that sometimes note-taking helps you remember information, and sometimes it doesn’t1.