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"I'm terrible at remembering names"

"I'm great with names, but I'm hopeless at remembering what I've read."

"I always remember what people tell me about themselves, but I'm always forgetting birthdays and anniversaries."

There is no such thing as a poor memory!

There will be memory domains that you are less skilled at dealing with.

Information comes in different packages

Think about the different types of information you have stored in your memory:

Why do we need sleep?

A lot of theories have been thrown up over the years as to what we need sleep for (to keep us wandering out of our caves and being eaten by sabertooth tigers, is one of the more entertaining possibilities), but noone has yet been able to point to a specific function of the sleep state that would explain why we have it and why we need so much of it.

Learning a new language is made considerably more difficult if that language is written in an unfamiliar script. For some, indeed, that proves too massive a hurdle, and they give up the attempt.

The Proto-Indo-European language (PIE) is the ultimate ancestor of many European and Indian languages. The word "proto" indicates it was spoken thousands of years in the past and we have no direct record of it. What we do have is the clear evidence in its descendant languages, from the consistent patterns in the way their words vary, that there was such an ancestor. Following these patterns, scholars have deduced a quite extensive vocabulary — but they are still reconstructed, not ‘real’ words. We can never know exactly how these words were pronounced, or precisely how they were used.

I don’t often talk about motor or skill memory — that is, the memory we use when we type or drive a car or play the piano. It’s one of the more mysterious domains of memory. We all know, of course, that this is a particularly durable kind of memory. It’s like riding a bicycle, we say — meaning that it’s something we’re not likely to have forgotten, something that will come back to us very readily, even if it’s been a very long time since we last used the skill.

Here’s an interesting study that’s just been reported: 72 seven- and eight-month-old infants watched video animations of familiar fun items being revealed from behind a set of colorful boxes (see the 3-minute YouTube video).

Short-term vs long-term memory

Working memory is a relatively recent term, a refinement of an older concept - that of short-term memory. Short-term memory was called thus to distinguish it from "long-term memory" - your memory store.

On a number of occasions I have reported on studies showing that people with expertise in a specific area show larger gray matter volume in relevant areas of the brain. Thus London taxi drivers (who are required to master “The Knowledge” — all the ways and byways of London) have been found to have an increased volume of gray matter in the anterior hippocampus (involved in spatial navigation). Musicians have greater gray matter volume in Broca’s area.

Find out about the pegword mnemonic

Here are pegwords I've thought up in the Italian language.

As with the original example, let's try it out with our cranial nerves.

In italiano, sono i nervi cranici:

To choose a strategy, you must assess the situation. In this case, this may mean an evaluation of a written text. Let's look at how you might evaluate text.

We can classify text at one of three different levels, according to its structure and density1: