Articles

How the keyword method works

The keyword method has been especially pushed as an effective strategy for learning foreign vocabulary. It is presumably equally valuable for extending your native-language vocabulary and learning technical jargon, and has also been used successfully to teach social studies facts (e.g., the products of a country; capital cities), science facts (e.g., chemical reactions, parts of the skeletal and nervous systems) and the names and faces of people.

There are two stages to the method:

Consider our facts about blood:

• arteries are thick and elastic and carry blood that is rich in oxygen from the heart.
• veins are thinner, less elastic, and carry blood rich in carbon dioxide back to the heart.

We could, as is often advised, simply turn these into why questions. And we can answer these on the basis of the connections we’ve already made:

Why are arteries elastic?

Because they need to accommodate changes in pressure

Why are arteries thick?

Because they need to accommodate high pressure

Genes

Several genes have been implicated in Alzheimer's, but the big one is the e4 allele of the ApoE gene (on chromosome 19). This variant is found in about a quarter of the population.

Having it doesn't mean you are foreordained to develop Alzheimer's, but it certainly increases the risk substantially. The risk goes up considerably more if both of your genes are the e4 variant (remember you inherit two: one from each parent).

Humans have a long tradition of holding genes responsible for individual differences in behavior (of course, we called it "blood", then, or "family"). In the 20th century, a counter-belief arose: that it was all down to environment, to upbringing. In more recent decades, we have become increasingly aware of how tightly and complexly genes and environment are entwined.

In my article on using cognates to help you learn vocabulary in another language, I gave the example of trying to learn the German word for important, ‘wichtig’, and how there’s no hook there to help you remember it (which is why so many of us fall back on rote repetition to try to hammer vocabulary into our heads).

Retrieval practice, as its name suggests, is a simple strategy that involves retrieving the target information one or more times prior to testing. It is not the same as repetition or rehearsal! The idea is not to simply repeat the correct information, but to try and retrieve it. Feedback as to the correct answer may or may not follow.

The more hyped and less plausible passive Mozart Effect

The so-called "Mozart effect" refers to two quite different phenomena. The one that has received the most media play concerns the almost magical (and mythical) effect of Mozart's music on intelligence. It is the result of a misrepresentation of the research results. Rauscher, Shaw, and Ky's 1993 study found that 10 minutes of exposure to Mozart's Sonata for Two Pianos in D Major K. 448 temporarily enhanced performance on three spatial reasoning tasks.

The thing to remember about Ericsson’s famous expertise research, showing us the vital importance of deliberate practice in making an expert, is that it was challenging the long-dominant view that natural-born talent is all-important. But Gladwell’s popularizing of Ericsson’s “10,000 hours” overstates the case, and of course people are only too keen to believe that any height is achievable if you just work hard enough.

The much more believable story is that, yes, practice is vital — a great deal of the right sort of practice — but we can’t disavow “natural” abilities entirely.

Prevalence of dementia

Dementia is estimated¹ to afflict over 35.5 million people worldwide -- this includes nearly 10 million people in Europe, nearly 4.4 million in North America, nearly 7 million in South and Southeast Asia, about 5.5 million in China and East Asia and about 3 million in Latin America.

I don't think anyone's going to try arguing that fruit and vegetables are not good for your health! We know they're good. But that's just general "oh, I know it's good for me" — do you know that the benefits are not only for your general health, your protection against obesity and diabetes, cancer and heart disease, but also for your brain. Actually, there's two aspects to this. An unhealthy diet (one rich in junk food, in saturated fat and sugar) is actively bad for your brain, and (the right) healthy diet is actively good for your brain.