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Creating a face-name association

  • Select a distinctive feature of the face (nose).
  • Select a word or phrase that sounds like the name (con rat for Conrad).
  • Create an interactive image linking the distinctive feature with the keyword(s) (a man in a prisoner’s uniform — con — rides a rat that slides down the nose).

To remember the name on seeing the face again, you must:

  • Identify the distinctive feature that you used when encoding (nose).

A Scientific American article talks about a finding that refines a widely-reported association between self-regulation and academic achievement. This association relates to the famous ‘marshmallow test’, in which young children were left alone with a marshmallow, having been told that if they could hold off eating it until the researcher returns, they would get two marshmallows.

We must believe that groups produce better results than individuals — why else do we have so many “teams” in the workplace, and so many meetings. But many of us also, of course, hold the opposite belief: that most meetings are a waste of time; that teams might be better for some tasks (and for other people!), but not for all tasks. So what do we know about the circumstances that make groups better value?

Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.

I recently reported on a study showing how the gestures people made in describing how they solved a problem (the Tower of Hanoi) changed the way they remembered the game. These findings add to other research demonstrating that gestures make thought concrete and can help us understand and remember abstract concepts better.

Reading is a deceptive skill, for it is not a single process, but a number of processes. Thus, while you might be a fluent reader, in that you can swiftly and easily decode the letter-markings, and quickly access the meaning of the words, that doesn't mean you're a skilled reader of informational texts.

Children’s understanding, and their use of memory and learning strategies, is a considerably more complex situation than most of us realize. To get some feeling for this complexity, let’s start by looking at a specific area of knowledge: mathematics.

Children's math understanding

Here’s a math problem:

Pete has 3 apples. Ann also has some apples. Pete and Ann have 9 apples altogether. How many apples does Ann have?

This seems pretty straightforward, right? How about this one:

Have you ever been driving a car and suddenly you’re not sure what to do? You’re traveling along in usual automatic fashion and there comes a moment when you need to engage a new subroutine — say, you need to give way at an intersection, or you stall at the traffic lights, or you stop the car — and suddenly, you don’t know what to do. There’s a flash of panic, even while you’re thinking, “This is stupid, I’ve done this a thousand times”, and then, maybe it’s all right, maybe you have to take a moment to get your head in the right space, and ...

Find out about the pegword mnemonic

To celebrate Māori Language Week here in Aotearoa (New Zealand), I've put together a pegword set in te reo:

  1. tahi — ahi
  2. rua — ua
  3. toru — tūru
  4. whā — taniwha
  5. rima — rama
  6. ono — hono
  7. whitu — whatu
  8. waru — karu
  9. iwa — taraiwa
  10. tekau — rākau

Maori pegs

I’ve discussed on a number of occasions the effects that stereotypes can have on our cognitive performance. Women, when subtly reminded that females are supposedly worse at math, do more poorly on math tests; African-Americans, when subtly reminded of racial stereotypes, perform more poorly on academic tests. And beliefs about the effect of aging similarly affect memory and cognition in older adults.