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Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.

The method of loci or place method

This is the classic mnemonic strategy, dating back to the ancient Greeks, and is (as evident from its continued use over 2500 years) an extremely effective strategy for remembering lists.

A new book, Moonwalking with Einstein: The Art and Science of Remembering Everything, has been creating some buzz recently.

One of the points I mention in my book on notetaking is that the very act of taking notes helps us remember — it’s not simply about providing yourself with a record. There are a number of reasons for this, but a recent study bears on one of them. The researchers were interested in whether physically writing by hand has a different effect than typing on a keyboard.

You may have heard of “g”. It’s the closest we’ve come to that elusive attribute known as “intelligence”, but it is in fact a psychometric construct, that is, we surmise its presence from the way in which scores on various cognitive tests positively correlate.

In other words, we don’t really know what it is (hence the fact it is called “g”, rather than something more intelligible), and in fact, it is wrong to think of it as a thing. What it is, is a manifestation of some property or properties of the brain — and we don’t know what these are.

Does photographic memory exist?

"Photographic" or eidetic memory is said to occur in some 8% of children, but almost all of these grow out of it. The phenomenon is extremely rare in adults, and indeed the very existence of photographic memory is still somewhat contentious. However, it may be that particular brain abnormalities can lead to ways of processing information that are dramatically different from the normal (see the case of Kim Peek).

How the keyword method works

The keyword method has been especially pushed as an effective strategy for learning foreign vocabulary. It is presumably equally valuable for extending your native-language vocabulary and learning technical jargon, and has also been used successfully to teach social studies facts (e.g., the products of a country; capital cities), science facts (e.g., chemical reactions, parts of the skeletal and nervous systems) and the names and faces of people.

There are two stages to the method:

In A Prehistory of Ordinary People

There are two well-established strategies for remembering people’s names. The simplest basically involves paying attention. Most of the time our memory for someone’s name fails because we never created an effective memory code for it.

An easy strategy for improving your memory for names

We can dramatically improve our memory for names simply by:

The mediotemporal lobe (MTL) is a concept rather than a defined brain structure. It includes the hippocampus, the amygdala, and the entorhinal and perirhinal cortices - all structures within the medial area of the temporal lobe.The temporal lobe is in general primarily concerned with sensory experience - specifically, with hearing, and with the integration of information from multiple senses. Part of the temporal lobe also plays a role in memory processing. It is situated below the frontal and parietal lobes, and above the hindbrain.