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Human memory is a complex and varied phenomenon, and we could delve into its mysteries every day for a hundred years and still have plenty to talk about. But if I had to pick one factor that was absolutely crucial to the operation of memory, I would pick the deceptively simple concept of similarity. Similarity.

We all think we know what that means. An orange is similar to a mandarin; a zebra is similar to a horse; a cup is similar to a glass; my son is similar to his brother. A car is similar to an elephant.

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There are many memory strategies that can be effective in improving your recall of text. However, recent research shows that it is simplistic to think that you can improve your remembering by applying any of these strategies to any text. Different strategies are effective with different types of text.

Although I’m a cognitive psychologist and consequently think that memory and cognition is mostly about your mastery of effective strategies, when it comes to age-related cognitive decline, I’m a big believer in the importance of diet and exercise. But while we know these things can play an important role in why some people develop cognitive impairment and even dementia as they age, and others don’t, we don’t yet know with any great certainty exactly what exercise programs would be the best use of our time, and what diet would have the most benefit.

Context is absolutely critical to successful communication. Think of the common experience of being a stranger at a family gathering or a meeting of close friends. Even familiar words and phrases may take on a different or additional meaning, among people who have a shared history. Many jokes and comments will be completely unintelligible, though you all speak the same language.

As we all know, rhyme and rhythm help make information more memorable. Here's a few ideas that may help you use them more effectively.

Rhythm and rhyme are of course quite separate things, and are processed in different regions of the brain. However, they do share some commonalities in why and how they benefit memory. Rhyme and rhythm impose pattern. For that reason, rhyme and rhythm are particularly valuable when information is not inherently meaningful.

There hasn't been a lot of research into the effects of herbs and spices on cognition and the brain, unfortunately. But on the positive side, the risk of side-effects is very low, so we don't need a lot of evidence for it to be worth trying.

The conventional view of brain development has been that most of this takes place in utero and in the first three years, with the further development continuing until the brain is fully mature at around 10-12 years of age. The turbulence of adolescent behavior has been deemed to be mostly caused by hormonal changes. Piaget, who identified four stages of cognitive development, assessed that his highest stage — that of formal, abstract reasoning — occurred around 13-14 years (although not everyone reaches this level, which requires appropriate education).

We forget someone’s name, and our response might be: “Oh I’ve always been terrible at remembering names!” Or: “I’m getting old; I really can’t remember things anymore.” Or: nothing — we shrug it off without thought. What our response might be depends on our age and our personality, but that response has nothing to do with the reason we forgot.

Traumatic brain injury is the biggest killer of young adults and children in the U.S., and in a year more Americans suffer a TBI than are diagnosed with breast, lung, prostate, brain and colon cancer combined. There are many causes of TBI, but one of the more preventable is that of sports concussion.

The Proto-Indo-European language (PIE) is the ultimate ancestor of many European and Indian languages. The word "proto" indicates it was spoken thousands of years in the past and we have no direct record of it. What we do have is the clear evidence in its descendant languages, from the consistent patterns in the way their words vary, that there was such an ancestor. Following these patterns, scholars have deduced a quite extensive vocabulary — but they are still reconstructed, not ‘real’ words. We can never know exactly how these words were pronounced, or precisely how they were used.