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A perennial topic in the arena of memory improvement is the question of “food for the brain”, and in particular, whether there are dietary supplements that can improve your mental abilities. While my own emphasis is improvement through development and practice of skills, I don’t dismiss the possibility of improvement through more physical means. I myself am a great fan of the “you are what you eat” principle. This is mainly because I suffer from multiple food sensitivities, so the consequences of food are very much a reality for me.

I want to talk to you this month about an educational project that’s been running for some years here in New Zealand. The Project on Learning spent three years (1998-2000) studying, in excruciating detail, the classroom experiences of 9-11 year olds. The study used miniature videocameras, individually worn microphones, as well as trained observers, to record every detail of the experiences of individual students during the course of particular science, maths, or social studies units.

I recently reported on a finding that memories are stronger when the pattern of brain activity is more closely matched on each repetition, a finding that might appear to challenge the long-standing belief that it’s better to learn in different contexts. Because these two theories are very important for effective learning and remembering, I want to talk more about this question of encoding variability, and how both theories can be true.

How the keyword method works

The keyword method has been especially pushed as an effective strategy for learning foreign vocabulary. It is presumably equally valuable for extending your native-language vocabulary and learning technical jargon, and has also been used successfully to teach social studies facts (e.g., the products of a country; capital cities), science facts (e.g., chemical reactions, parts of the skeletal and nervous systems) and the names and faces of people.

There are two stages to the method:

In the mid-seventies, Raugh and Atkinson had remarkable results using the keyword method to teach Russian vocabulary to college students. While later studies have not tended to find such dramatic results, nevertheless, a large number of studies have demonstrated an advantage in using the keyword mnemonic to learn vocabulary.

Some researchers have become huge fans of the strategy. Others have suggested a number of limitations. Let’s look at these.

What constitutes proof? How much weight can we put on research results?

I’ve been reporting on memory research for 20 years, and this issue has always been at the back of my mind. Do my readers understand these questions? Do they have the background and training to give the proper amount of weight to these particular research findings? I put in hints and code words (“pilot study”; “this study confirms”; “adds to the evidence”; “conclusive”; and so on), but are these enough?

So here is the article I’ve always meant to write.

What do we mean by word-finding problems?

Here are some examples:

• increasing use of circumlocutions rather than specific terms (e.g., "I wonder where the thing that goes here is")
• use of empty phrases, indefinite terms, and pronouns without antecedents (i.e., referring to something or someone as "it" or "him / her" without first identifying them by name)
• increased frequency of pauses

These problems are all characteristic of Alzheimer's, but also, to a much lesser extent, of normal aging.

To use a strategy effectively, you need to understand why it works, how it works, when it works and when it doesn’t.

For example, all students take notes — not everyone knows how to do it well. Research into the effectiveness of note-taking has found — surprise, surprise — that sometimes note-taking helps you remember information, and sometimes it doesn’t₁.

Research has found that people are most likely to successfully apply appropriate learning and remembering strategies when they have also been taught general information about how the mind works.

The more you understand about how memory works, the more likely you are to benefit from instruction in particular memory skills.

When you have a good general understanding of how memory works, different learning strategies make much more sense.

On my walk today, I listened to a downloaded interview from the On Being website. The interview was with ‘vocal magician and conductor’ Bobby McFerrin, and something he said early on in the interview really caught my attention.